Exploring the role of language proficiency and cultural adaptation in travel risk perception: A study of Asian working holiday makers in Australia

国際観光学研究センター（CTR）研究員である永井隼人講師（本学観光学部）の論文が、観光研究の国際学術誌「Journal of Vacation Marketing」に掲載されました。

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論文タイトル

Exploring the role of language proficiency and cultural adaptation in travel risk perception: A study of Asian working holiday makers in Australia

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著者

Hayato Nagai, Faculty of Tourism, Wakayama University

Aaron Tkaczynski, UQ Business School, The University of Queensland

Pierre Benckendorff, UQ Business School, The University of Queensland

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書誌事項

Journal of Vacation Marketing

DOI: 10.1080/09669582.2019.1650054

https://doi.org/10.1177%2F1356766719880249

*Scopus収録ジャーナル

https://www.scopus.com/sourceid/16800154724

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要旨

The perceived risk associated with international travel is frequently acknowledged as having a major influence on tourist behaviour. However, the influence of language proficiency and cultural adaptation on risk perception has not been well researched, especially in the context of tourists from non-English-speaking backgrounds. This study explored these influences and associations by focusing on Asian working holiday makers (WHMs) in Australia. It was found that English language proficiency and cultural adaptation were significant predictors of perceived risk. Asian WHMs who had difficulty adapting to the host culture perceived greater levels of risk. However, Asian WHMs with higher language proficiency tended to perceive greater travel risks. The findings have both theoretical and practical implications for the study of risk perceptions and the management of visitors with low language proficiency.

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キーワード

Australia, cultural adaptation, language proficiency, travel risk perception, working holiday makers